Whether you are in retail, media, publishing, technology or travel, the ability to distribute information onto the multitude of internet connected devices has become a challenge for even the most nimble of companies. Everyone is vying for the attention and eyes of the consumer. It is a new world and consumer expectations have changed when it comes to the way content/data/inventory is distributed, discovered and consumed. This change in distribution, in part,  is due to the adoption of APIs (Application Programing Interfaces). Businesses who have leveraged APIs have made it more than just a "database of stuff", but rather, have created a platform by which they are now basing their business strategy.

Join speakers from Mashery, Best Buy, eBay and Netflix for an exclusive event as we explore the "Evolution of Distribution" and examine the notion of "why every brand needs an API".

Speakers:

Daniel Jacobson, Director of Engineering for Netflix API, Netflix

Kumar Kandaswamy, Director, Open API Platform Business, Best Buy

Adam Kleinberg, CEO of Traction, Mashable.com Tech Writer

Edwin Aoki, Chief Architect, PayPal/eBay

Andy Raskin, Director of Product Marketing, Mashery

Quentin Hardy, National Editor, Forbes Magazine (Event Moderator)

Oren Michels, CEO and Co-Founder, Mashery